Michigan Gov. Rick Snyder persuaded the legislature to abolish a 35-year-old law that required retail items carry individual price tags. The old law is still in effect until September 1, 2011, and consumers will still be protected because as stores will be required to clearly display prices near the item and make price scanners available. Store owners who knowingly violate the law face penalties of $1,000 for the first offense and $5,000 for subsequent offenses, reimburse customers, and pay a penalty of up to 10 times the difference for overcharges, up to a $5 maximum. Part of the rationale for eliminating the law was the rise of smartphone and scanner technology to ensure item prices matched listed prices.