The National Retail Federation released a survey conducted by BIGresearch about the upcoming holiday spending. The results were positive with only 61.7% of shoppers saying the economy will negatively impact their spending this holiday season, a 3.6% drop from last year. Overall, consumers plan to spend only 1% more this holiday season, or $688.87. 41.8% of shoppers ranked sales or price discounts as the most important factor which declined from 43.3% last year. The percentage who considered customer service the more important factor rose to 5.3% from 4.4%. Merchandise quality also increased in its importance for 12.7% of shoppers, up from 11.8%. 57.1% of people are more willing to self-indulge, planning to use holiday sales to purchase for themselves, up from 52.9% last year.