Building Trust With Potential Customers

Finding new customers doesn’t have to be complicated. In fact, it can be a smooth and easy process. But first, you have to find a way to build your potential customer’s trust. A missing component in many marketing plans today is trust. Without it, you can’t build a solid relationship with potential customers.

The article “How to Build Trust With Potential Customers” on the Intuit Small Business Blog provides some helpful tips for helping your sales effort build trust with your potential customers.

Keith Mabe is Vice President of Operations at Charter Capital, a leading invoice factoring company for small to mid-sized businesses. Headquartered in Houston, Texas, Charter Capital provides accounts receivable financing and asset-based lending for major industries including freight and transportation, consulting firms, service providers, staffing firms, distributors and manufacturers, an oil and gas service companies.

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